Now Candid Success Stories: Father/Daughter Dance using Party Pics Now

Learn how Eric Miller, of MillerFoto, used Party Pics Now to drive sales at a Father/Daughter Dance!

“We had a very successful Father/Daughter dance. The assistant principal was shocked at how organized and fast the pictures were this year. She also said that she didn't think dads would buy photos online. I told her that with my system, they will (this was our first year covering this event). Last year, dads had to pay with a paper order form, and many of them left the dance without taking photos because the line was so long. This year, we used Now Candid’s Party Pics Now, with Tap-A-Face. And when dads entered a phone number, we asked them to put mom's cell phone number in.” - Eric Miller

In one week, this event has done over $2,100 in sales and has ~$13.65 in sales per father’s face tapped.
Father/Daughter pairs were shot with a sparkling golden backdrop for most photos.
Price Level 11 (the most expensive PPN price level) was used for this event.
Accounting for the 85% margin digital downloads and Price Level 11's 80% margin on physical products: Miller’s total profit margin was 82% of all sales and shipping.

No additional fees, charges, or unexpected costs makes for easy and instant accounting, and funds were deposited to his account within the week

Overall, this event was a homerun for MillerFoto and a great example of how effective Now Candid’s systems can be when you shoot quality photography and book quality events.

Thanks for sharing, Eric!