Now Candid Success Stories: Making a Graduation Profitable Again

How one Photographer used Now Candid’s Grad Pics Now program to get a 1200% increase in sales!

Bruce Heflin utilized Now Candid’s Grad Pics Now, with Selfie Registration at a recent graduation, so far racking up roughly $2600 in total sales in less than two weeks. Heflin had covered this Nursing College’s graduation in previous years, generating roughly $200 in sales each year. The sales had been so dismal the administrator would provide gas money to keep Bruce coming back. This year was a different story, Heflin has managed to increase his sales by roughly 1200% with the help of Grad Pics Now’s Selfie Registration workflow & automated marketing campaigns.

Here's how he did it: 

• Used Selfie Registration to collect correct & current contact data
• Sent automated marketing messages during the event
  • Bruce had about $200 in sales by the time he reached home an hour or so after the event (he didn't have to go back to the office!)
• He used a mix of GPN Price Levels 1 & 3
  • He had a total profit margin of roughly 75% across the College ceremonies after accounting for the 85% margin for digital downloads.

We're excited to see people discovering the effectiveness of Now Candid systems in action when executed properly with quality photography!